Privacy and cookie policy
Last updated: 9 November 2026
This is a translation of the Italian original. In case of any discrepancy, the Italian version prevails.
Notice given under Articles 13 and 14 of Regulation (EU) 2016/679 (“GDPR”), Italian Legislative Decree 196/2003 (“Privacy Code”) as amended by Legislative Decree 101/2018, and the Guidelines on cookies and other tracking tools issued by the Italian Data Protection Authority (Garante per la protezione dei dati personali) on 10 June 2021.
1. Data controller
ABSOLUTE Srl, via Bocchi 32, 50126 Florence (FI), Italy. VAT no., tax code and Companies Register no. 06461010487, REA FI-630324.
Certified email (PEC): absolutesrl@casellapec.com · Phone: +39 055 681 33 99
For requests about personal data: privacy@absolute.it
2. Websites covered
This notice applies to the following ABSOLUTE websites:
- www.absolute.it
- www.tripsaround.com
- www.tob2b.it
- udriver.app
- agenzo.it
- entrafacile.it
- risolvi.me
- changetracker.it
- accedi.me
- soluzioni.app
- contafacile.me
It does not apply to other websites that can be reached through links on our pages. Those websites are covered by their own operators’ notices.
3. Who this notice concerns
- Visitors to our websites.
- People who write to us through the contact forms or book an appointment or a demo on our websites or our booking page.
- People who subscribe to our newsletter.
- People we have met at trade fairs (such as TTG).
- Contact persons at companies we approach starting from third-party lists (see section 6).
- Our customers, for communications about the services they have purchased.
4. What data we process
- Browsing data: IP address, date and time of the request, page visited, browser type and operating system.
- Contact data: first and last name, company, role, business email and phone number.
- Content of requests: the information you write in the notes or in the form, for example the product you are interested in.
- Appointments: date and time of the appointment and the outcome of your contacts with us.
- Contacts met at trade fairs: the details on your business card and those published on your company’s website.
- Data from third-party lists: business contact details only, i.e. the contact person’s first and last name, role, business email and phone number.
- Proof of your choices: date, time and IP address of a form submission, of a newsletter subscription and of consent to commercial offers.
- Cookies and similar tools: see section 13.
We do not process special categories of data (Art. 9 GDPR). Please do not include them in your messages.
5. Why we process it and on what legal basis
| Purpose | Legal basis | Retention |
|---|---|---|
| Displaying the websites, keeping them secure and detecting faults (browsing data) | Legitimate interest of the controller (Art. 6(1)(f)) | 30 days, unless needed to investigate unlawful acts |
| Protecting the forms from automated submissions (spam) | Legitimate interest of the controller in the security of the websites (Art. 6(1)(f)) | For the duration of the check |
| Answering your requests for information | Pre-contractual measures taken at your request (Art. 6(1)(b)) | 24 months from the last contact |
| Scheduling and managing the appointment or demo you requested | Pre-contractual measures taken at your request (Art. 6(1)(b)) | As long as needed to manage it, then as in the previous row |
| Offering you, business to business, ABSOLUTE software and services (for example Agenzo, TripsAround, TourOperator B2B, UDRIVER, FatturaMe) by email and phone | Your consent (Art. 6(1)(a)), given through the dedicated optional checkbox and revocable at any time | Until withdrawn and, if there is no interaction with us, for 60 months from the last contact |
| If you are already our customer, offering you by email products and services similar to those you have purchased | Art. 130(4) of the Privacy Code; you can object at any time, including through the link in every message | Until you object and in any case no longer than 24 months after the end of the contract |
| Offering our software and services to companies contacted starting from third-party lists (see section 6), by phone or by post if the number or address is not registered in the Italian public opt-out register (Registro pubblico delle opposizioni). We send commercial emails only with the data subject’s consent. | Legitimate interest of the controller (Art. 6(1)(f)) and Art. 130(3-bis) of the Privacy Code; you can object at any time | 24 months from the first contact if there is no reply; after an objection, only the contact detail and the date, so that we do not contact you again |
| Sending you the newsletter with news about our products, if you subscribe on our website | Your consent (Art. 6(1)(a)), which you can withdraw by unsubscribing | Until you unsubscribe |
| Sending you service communications, including accounting ones, about the services you have purchased | Performance of the contract (Art. 6(1)(b)) and legal obligations (Art. 6(1)(c)) | For the duration of the contract and then for 10 years for tax and civil-law obligations |
| Keeping a record of those who asked not to be contacted again, in order to respect their request | Obligation to respect your objection and legitimate interest of the controller (Art. 6(1)(f)) | Only the contact detail and the date of the request, as long as needed not to contact you again |
| Using statistics and marketing cookies | Your consent (Art. 6(1)(a) GDPR and Art. 122 of the Privacy Code), which you can withdraw at any time | See section 13 |
| Establishing, exercising or defending legal claims | Legitimate interest of the controller (Art. 6(1)(f)) | For the time strictly necessary |
Whether providing data is mandatory. Providing your data is optional. However, without your first name, last name and email we cannot answer your request or schedule the appointment. Consent to commercial offers and newsletter subscription are optional: if you do not give them, the service you requested stays the same.
Contacts met at trade fairs. If you asked us at a trade fair to get back to you, we contact you to follow up on your request (Art. 6(1)(b)). We send you commercial offers only if you have given us your consent.
6. Where the data comes from
The data comes from you: when you browse our websites, when you book, write to us or subscribe to the newsletter, and when you give us your contact details. Company data may also come from your company’s website and from the following sources:
- lists of business contacts supplied by Cerved S.p.A., a company specialising in business information, which processes them for its own marketing lists;
- lists of trade associations;
- registers and databases of the Italian Chambers of Commerce, in particular the Companies Register (Registro delle Imprese).
Data not collected directly. When we contact a company starting from third-party lists, we provide this notice in our very first communication, stating the source of the data. We process only business contact details (the contact person’s first and last name, role, business email and phone number) and use them to offer our software and services. The legal basis is the legitimate interest of the controller. We send commercial emails only with the data subject’s consent.
7. How we process the data
We process the data with IT tools and adopt technical and organisational measures appropriate to the risk (Art. 32 GDPR), including encrypted transmission (HTTPS) and access restricted to authorised persons only.
We do not take decisions based solely on automated processing, including profiling, that produce legal effects concerning you (Art. 22 GDPR).
8. Where the data is stored and who processes it
Contact data and commercial requests are stored in our contact management system (Odoo), hosted at odoo.absolutesoftware.it by OVH. The addresses of newsletter subscribers are managed by our website absolute.it (WordPress), hosted by Hostinger.
The data is processed by ABSOLUTE’s sales, technical and administrative staff, who are authorised and instructed (Art. 29 GDPR and Art. 2-quaterdecies of the Privacy Code).
We also use providers that process the data on our behalf as processors (Art. 28 GDPR) or, where their terms provide so, as independent controllers:
- Trentuno Marketing (trentuno.marketing), for sending the newsletter;
- Microsoft, for the booking and email service;
- OVH and Hostinger, for hosting;
- providers of services for emailing form requests, protecting forms from spam, fonts and accessibility widgets, where present;
- only with your consent, statistics and campaign measurement tools (see section 13).
The up-to-date list of processors is available on request at privacy@absolute.it.
9. Who we disclose it to
We do not sell or transfer the data to third parties. We disclose it only to the parties listed in section 8, who act on our behalf, and to public authorities when required by law.
10. Transfers outside the European Union
The servers hosting our contact management system, the newsletter and the websites are located in the European Union.
Some service providers may also process data outside the European Economic Area, in particular in the United States: for example providers of statistics and campaign measurement, spam protection, fonts and email services. In these cases the transfer is based on an adequacy decision of the European Commission, such as the one on the EU-U.S. Data Privacy Framework of 10 July 2023, or on the standard contractual clauses approved by the Commission (Arts. 45 and 46 GDPR).
11. Minors
Our websites and services are aimed at businesses and professionals. We do not knowingly collect data of children under 14 (Art. 2-quinquies of the Privacy Code). If you believe a minor has sent us data, write to privacy@absolute.it and we will delete it.
12. Your rights
You can ask us at any time for access to your data, rectification, erasure, restriction of processing and portability (Arts. 15-20 GDPR).
Objection. You can object at any time to processing for commercial purposes and to processing based on legitimate interest (Art. 21 GDPR), including by phone, by calling +39 055 681 33 99, as well as by replying STOP to one of our emails or by writing to privacy@absolute.it. After your objection you will not receive any further commercial messages.
You can withdraw the consent you have given at any time, without affecting the lawfulness of processing carried out before the withdrawal (Art. 7(3) GDPR):
- for commercial offers, call +39 055 681 33 99, reply STOP to one of our emails or write to privacy@absolute.it;
- for the newsletter, use the “unsubscribe” link in every message;
- for cookies, use the “Cookie preferences” link.
We reply within one month of the request, extendable by two months in complex cases (Art. 12(3) GDPR). If we have reasonable doubts about your identity, we may ask you for information to verify it.
If you believe the processing infringes the law, you can lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali), as provided by Art. 77 GDPR.
13. Cookie policy
Cookies are small text files that a website saves in your browser to remember information during your visit or on later visits.
- Technical cookies are needed for the website to work and do not require consent.
- All other cookies are set only if you consent through the banner shown on your first visit.
- If you close the banner with the X, only technical cookies remain active.
- Your choice lasts 12 months on www.absolute.it and 6 months on the other websites; after that we will ask for your preferences again.
Cookies on www.absolute.it
Technical cookies (always active)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cmplz_consented_services, cmplz_policy_id, cmplz_functional, cmplz_preferences, cmplz_statistics, cmplz_marketing | absolute.it (Complianz) | Remember your cookie choices | 12 months |
| cmplz_banner-status | absolute.it (Complianz) | Remembers whether you closed the banner | 12 months |
Statistics cookies (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors under a pseudonym | 2 years |
| _ga_DX590DZT64 | Google Analytics | Keeps the session state | 2 years |
The cookies of the WordPress administration area (wordpress_*, wp-settings-*) are set only for ABSOLUTE staff who log in to the dashboard, not for visitors.
Cookies on www.tripsaround.com, www.tob2b.it, udriver.app and agenzo.it
Technical cookies (always active)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cc_cookie | the website you are visiting | Remembers your cookie choices | 6 months |
Statistics cookies (only with your consent). They help us understand, in aggregate form, how the websites are used.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors under a pseudonym | 2 years |
| _ga_<ID> | Google Analytics | Keeps the session state | 2 years |
Marketing cookies (only with your consent). They measure the effectiveness of our advertising campaigns.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measures campaign conversions | 90 days |
Services that do not use cookies. Google Tag Manager loads the statistics and marketing tools only according to the consent you have given. It does not set cookies, but receives your IP address in order to deliver its script.
How to manage your preferences
You can change or withdraw your consent at any time through the “Cookie preferences” link at the bottom of the pages of each website. You can also delete or block cookies in your browser settings. If you block technical cookies, the website will ask for your preferences again on every visit.
Google’s notices
14. Changes
We may update this notice, for example because of changes in the law or in the services we use. The version in force is always published on this page, with the date of the last update. If the purposes of the processing change, we will let you know and, where required, ask for your consent again.
